DisneyShopOnline.com again!

disneyshoponline.com is back. It came to the first position in June 26 (read entry), then it disappeared (read entry) and now it's alive again. Lazarus Domain Name?

Google search results (USA) for this keywords: disney shop online 2nd. place!

I tried different combinations and the results are:
online disney shop 3rd place
disney online shop 56th place

and just for the record, disney shop online kindle 1st place!
I published more than 1800 pages with data related to amazon items sold in 6 categories, but this was done less than 24 hours ago, so I don't expect to find results with other keyword combinations.

Alexa rank today is 20,009,879

This is estibot appraisal, saying that disneyshoponline.com is available (obviously outdated!)

Detected keywords: "disney shop online"

Domain: DisneyShopOnline.com
Keywords disney shop online
Frequency (Google) 839
in Anchor Text 2778
in Title 916
in URL 14200000
Backlinks 1
PageRank 0
Alexa Rank Not Ranked
Traffic (Visits / Day) N/A
PPC Ads # 5
Max PPC Bid $0.20
Overture/mo 5
Wordtracker/day 6

New! Estibot
TotalSearch™ Data:
TotalSearches™ 240 /mo
TotalCompetition™ 6/10 ads
TotalCPC™ $0.00 MaxBid
http://EstiBot.com Domain Appraisal USD 1,800

This results are the same that I got when I first appraised this domain. I remember that I felt the luckiest man in the world: A rare gem found! $1,800! WOW!
But now it looks different. I've spent more than 100 hours researching how to make this domain something valuable. Let's see if it's worth the effort.